Tuesday, November 18, 2014

Why websites need BLOGS?

Why blog is more important to website?

A personal website, on which an individual records opinions, links to other sites on a regular basis.
Google loves content. Implementing a blog onto the website instantly give website the ability to rapidly grow in size and content.

- It Earns Traffic
- Build your brand
- Grows your addressable audience

Over time, creating a successful blog has become more challenging!!!!

How to differentiate your blog by: 

1. Content 2.Voice 3.Focus 4.Format

1. Content:

The main goal of content strategy is “to use words and data to create unambiguous content that supports meaningful, interactive experiences.”

2. Voice:

You’ll need to do it with your own voice, your own style, in your own way and with your readers in mind.

3. Focus:

When you write about a specific topic and use relevant keywords, you increase your odds of being ranked higher.

4. Format:

The ability of readers to leave comments in an interactive format is an important contribution to the popularity of many blogs. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.

Steps to becoming a better blogger...

Step 1: Never use Sub domain/use Sub folder
Sub folder – http://www.domain.com/blog e.g. http://www.econsultancy.com/blog
Google will crawl new blog posts typically within days of launch and easier to track with Google analytics.

Step 2: Ask questions to readers within your blog posts and ask readers to comment their suggestions.

Step 3: Determine the keywords and phrases that bring visitors to your website.

Step 4: Add the social media share buttons to your blog posts.

Step 5: Build good links.

Step 6: Mention "Quotes" while highlighting the points.

Step 7: Better Content even it is more content if possible.

Step 8: Invest in Email Subscriptions.

Step 9: Create a self-service method for translation.

Step 10: Use Social media to share the blogs multiple times.

Step 11: Use images in the blog content. So that relevant images attracts readers.

Step 12: Add the relevant videos in the blog and include the sub titles. It improves readability.

Step 13: Add relevant blogs at the end helps the reader to visit other blogs

Step 14: Use Blog series - Blog series is the list of blogs which have some relation with one another.
While doing series of blogs, please interlink it. This helps the readers to switch to the related blogs.

Step 15: Use Categories - Organize the blogs into categories. Categories help to improve the blog structure.

A well-organized blog is useful for readers. It can also help to increase the views on the older blogs.
Blog has become a most important social media factor and writing good blogs draws a potential user close to the Website.  Hence it is paramount to follow the best blog writing practices to get a best out of blogs.

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